Research: Commercial Convection's and Codes

My group is doing a Fiji water commercial. These Fiji commercials showcases nature. These commercials are more on the simple side and have less to it.
The background in these commercials show traffic, overpopulated areas, and buildings. In these commercials there are no props being used, instead they use visuals of cities and nature. The background of these commercials give off more of a gloomy vibe and was presented in black in white. The nature portion is presented in colors rather than black and white.The view of nature through the Fiji water bottle has a vibrant and tranquil view of life. This view through the Fiji water bottle showcases things such as rainbows, mountains, and the ocean. The voiceover and non-diagenetic sounds, which is the music in these commercials are both in slow motion. This gives off a peaceful and harmonizing vibe towards the Fiji water bottle. These peaceful and harmonizing vibes help how Fiji water is viewed by the audience, it gives them more of a positive outlook.
Convections and Codes in Fiji commercials include the “Earth's Finest Water” slogan. This slogan is like the last attempt to persuade the audience to buy and/or get Fiji water. The slogan persuades the audience to get the better choice of water which is Fiji. In these commercials the visuals are set up to make the nature part of the screen appear in the shape of a Fiji water bottle. This water bottle is universal so the logo of the water bottle doesn’t even have to be presented for the audience to know what kind of commercial this is and what it’s for. This commercial slightly uses pathos. The visuals, music, and the specific wording used in the ad helped appeal to the emotions of the audience. This also brought out any feelings that already resided in them towards Fiji water or water in general.