Research: Music Video Conventions and Codes

 My group and I decided to do "Jhené Aiko - Wrap Me Up" which is a Christmas R&B Song for our music video. What is usually seen in music videos are actors doing some kind of action related to what is being said.

  • Her costumes were very feminine, such as dresses, crop tops, and occasionally head wraps or head accessories
  • Props include microphones, meditation equipment, and studio equipment.
  • Her appearance is always clean, glowly, and put together. For example her hair always being freshly styled as well as her hair.
  • The score through her music videos are slower-paced to give more of a tranquil, empowered, and mature feel.
  1. Conventions and codes include camera angles are usually angled around the artist to maintain the artist throughout the whole video.
  2. Conventions and codes include materialistic things in order to represent wealth.
  3. Music videos often include pathos. Artist sometimes show sad, emotional, or cheerful events or subjects to appeal to the viewers emotions.



Comments

Post a Comment

Popular posts from this blog

How to make a short film

Image
  "Write what you have the resources for" is a powerful adage to follow when creating plots and screenplays. We can only write with what we have we are limited in what we can do due to the lack of cameras and microphones for filming. I know it takes time to edit and pace a movie since you only have 5 minutes, you have to be careful about how much to photograph and how much to cut. Overshooting is the best option, but you need to make sure the plot     doesn't need to be fully fleshed out to make sense. There needs to be     some balance, every scene needs to contribute something towards the ending, there's no room for fill-in-the-blanks. Also, the movie isn't very predictable, but it could use a Groundhog Day-type plot, which makes this difficult. While adhering to the theme of the story, there are bound to be     scenes that the audience doesn't expect. Theme determines the plot and must be understood by the audience. You also need to maintain tone ac...
Read more

Intro Blog: The Nerves

Image
Hello, it's me again. I prepared myself mentally  for this particular project. I was completely nervous about this project before, but now I think I'm ready. I'm a little worried, but overall I'm calm. I'm worried that my job will be unstable, that something will go wrong when I shoot, that the image will be problematic. I may have some questions, but overall I'm looking forward to filming and getting back on set. I was nervous before because I had no experience creating videos like this. Now that I'm working alone, I'm even more nervous. This time, no one gave me constructive criticism or stood out. After talking about it and learning more about it, I felt calmer and less nervous. Because I knew I couldn't get lost. Instead, I wanted to be prepared for whatever was to come. After subsequent projects I gained some experience that I will definitely use for this project. I learned how to properly edit, how to make camera angles and movements look beaut...
Read more

Group Blog: Going Solo

Image
I’m back and ready for something new. I decided to switch it up and this time I chose to work alone. I have tried to work with others before and although it wasn’t bad I feel as if I want to go at my own paste. Something I didn’t enjoy with working with someone else was having to depend on them. I rather be working independently and that way I know I’m doing the best I can do. Working by myself can benefit me in many ways, working alone allows me to take full control and make decisions without relying on others. I can develop a strong sense of self-discipline when working independently, as I’ll need to stay focused and motivated. I have the freedom to set your my own schedule and work at my own pace, which can be a big advantage. Working alone gives me the space to explore my own ideas and think outside the box without any external influences. Achieving tasks and reaching goals on my own can boost my self-esteem and confidence in my abilities. Working independently allows me to learn n...
Read more